Philippe Demar

Art Director
& Graphic Designer

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Peugeot 208

Unboring the future

My role:
Art Director / Graphic Designer

@ BETC Havas In 2020, Peugeot launched the New Peugeot 208 in Brazil. The campaign — under the tagline Unboring the Future — was divided into two phases.



Phase 1

We created a teaser campaign to invite people to discover more about Peugeot’s upcoming release.

All they had to do was scan one of the test cars, camouflaged with QR codes, to be directed to exclusive content about the new model.
















Phase 2

Visual identity developed specifically for the car’s launch.

























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